Visual behavior differences in females as a function of self-perceived expertise
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Abstract
The present study investigated the effects of expert power on subjects' visual behavior while speaking and while listening. Female subjects were selected for dyads on the basis of their areas of expertise. Each pair was matched so that the topic on which one subject felt expert was an area in which the other subject felt inexpert. When discussing an area of expertise, subjects exhibited equivalent rates of look-speak and look-listen behaviors; when discussing areas of inexpertise or neutral topics, subjects looked less while speaking and while listening. Factors contributing to visual dominance behavior were considered.