The Impact of Television Advertising on Children from Low Income Families
Journal of Consumer ResearchPublished 1 September 1977
Gerald J. Gorn, Marvin E. Goldberg
Citations53
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
A study on TV advertising and low income children suggested that even one exposure to a commercial produced favorable attitudes towards the advertised product. Additional exposures were necessary, however, to influence the children to expend more effort than the control group to obtain the advertised product.
Keywords
Social Sciences
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