A Research on Traveling Behavior of Senior Tourists:Taking the Senior Tourists Market in Jiangxi Province as An Example

Abstract

The senior tourists market is a kind of market with vast potentials, Its development is of very important social value.With the study data of the tourist market of Jiangxi Province in July, 2000, the paper analyzes the structure and characters of the senior tourist market, the demographic characters(sex,age,accupation,monthly income and educational background)and traveling decision making(travel aim,source of information,travel preference and travel mode) of the senior tourists and sums up the general regulations of their traveling behavior accordingly.