Publishing perspectives from the editors

After overseeing the review process of almost 1000 manuscripts over the course of 6 years, editors synthesize some of the factors that they consider to be important to successfully publish in Journal of Retailing or other similar academic publications.

Abstract

The article discusses various complex and interrelated quality issues mediating reviewers' expectations and standards. Authors must meet or exceed reviewers' and editors' expectations of providing convincing arguments and support of the importance and relevancy of the research topic and questions, evidence of scientific rigorousness, and meaningful and usefulness of the findings making substantial and/or incremental contributions to the scientific body of marketing knowledge. Marketing scholars struggling to publish their research in high-quality marketing journals will definitely benefit from the insights in this article.