A Model of Factors that Influence Global Product Standardization
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Abstract
The need to maximize long-term profits is causing companies to globalize markets for their products, and evaluate the role that global product standardization plays in the achievement of strategic cost advantage. The literature proposes a number of factors to be associated with global product standardization. In this paper, the background of global product standardization is reviewed, and the factors associated with global product standardization are identified. This paper also presents a model showing the relationships between these factors and the dimensions of global product standardization, and provides suggestions for future research on the topic.