The dual opening to brand heritage in family businesses
Corporate Communications An International JournalPublished 2 August 2013
Anna Blombäck, Olof Brunninge
Citations81
SJR quartileQ2
SJR score0.71
SNIP1.12
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Abstract
Purpose – This paper seeks to uncover why and how the combination of family and company history in family businesses implies idiosyncratic opportunities in the process to uncover, activate, and nurture heritage‐based corporate identities and brands.
Keywords
Business, Management and Accounting
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