MARKET SHARE AND CORPORATE STRATEGY IN INTERNATIONAL INDUSTRIES
Journal of Business StrategyPublished 1 February 1984
James C. Leontiades
Citations12
SJR quartileQ1
SJR score0.91
SNIP1.07
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Abstract
A study of companies in three different industries shows that growing internationalization of business brings about major changes in the positioning of competitors and the appropriate competitive strategies. Only after going through a financial crisis did the companies studied emerge from national to international status.
Keywords
Business, Management and Accounting