Resolution of complex decisional conflicts as a function of degree of avoidance

Abstract

The relationship between difficulty of conflict resolution and degree of avoidance was investigated in three experiments using imaginary conflicts consisting of choosing to have more or less of certain personal characteristics. Double forms of conflict were used to control for complexity of choice. In the first experiment, it was found that double approach-approach conflicts were resolved more quickly than double approach-avoidance which in turn were faster than double avoidance-avoidance. The second experiment showed a similar result using scaled judgments of subjective difficulty. In the third experiment, the basic finding was shown to be independent of situational pressure by permitting an undecided choice. The basic finding was also shown to be independent of individual differences in social desirability.