Beyond relationship marketing… Anticipating what customers want
Planning ReviewPublished 1 April 1995
Connie Freid, Stan Freid
Citations7
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Abstract
These specialists in marketing and customer intelligence challenge Don Peppers' and Martha Rogers' reliance on past customer behavior, as suggested in their recent article “A Marketing Paradigm: Share of Customer, Not Market Share” in the March/April 1995 issue of Planning Review.
Keywords
Business, Management and Accounting