PROMOTION OF A PUBLIC TRANSPORT BY MOBILITY MANAGEMENT AND VERIFICATION OF ITS QUANTITATIVE EFFECT: A CASE STUDY FOR COMMUNITY BUS IN OBIHIRO CITY
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Abstract
Abstract: Mobility Management (MM) is a transportation management policy that adopts soft measures for the purpose of reducing car use and promoting sustainable transportation modes, such as public transport and bicycles. MM tries to induce people to change voluntarily from using cars to a sustainable mode by means of communication. We implemented MM to promote an experimental community bus service. This project had two components: a questionnaire survey conducted in the service area and a monthly newsletter. The questionnaire was not just a “survey”, but was “communication ” related to the bus promotion. One month after the survey, we implemented a follow-up survey targeting the respondents to the initial survey. As a result, MM produced a general increase in bus use, and induced mouth-to-mouth advertising. The results show that Mobility Management was effective in promoting bus use.