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Reduction of cognitive dissonance by seeking consonant information.

Journal of Abnormal & Social PsychologyPublished 1 January 1961
Adams Js
Citations103

Abstract

“An experiment was conducted to test two hypotheses about the reduction of cognitive dissonance by seeking information. The hypotheses were: (a) a person in whom dissonance has been produced by exposure to a communication advocating an opinion contrary to the person's is more likely to seek informat

Keywords

Neuroscience