Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Medical Entomology and ZoologyPublished 1 January 2005
Martin Lindström, Philip Kotler
Citations276
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Abstract
Contents include:Foreword / Philip Kotler -- 1. A cottage industry turns professional -- 2. Some companies are doing it right -- 3. Smash your brand -- 4. From 2-D to 5-D branding -- 5. Stimulate, enhance, and bond : crafting a sensory brand -- 6. Measuring senses -- 7. Brand religion : lessons learned -- 8. Branding : a holistic view -- The BRAND sense research.
Keywords
Social SciencesBusiness, Management and Accounting