The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names
Journal of AdvertisingPublished 1 December 2006
Moonhee Yang, David R. Roskos‐Ewoldsen, Lucian F. Dinu, Laura Arpan
Citations261
SJR quartileQ1
SJR score4.46
SNIP2.89
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Abstract
(2006). The Effectiveness of 'in-Game' Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names. Journal of Advertising: Vol. 35, No. 4, pp. 143-152.
Keywords
PsychologySocial SciencesBusiness, Management and Accounting
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