Out of Left Field
Business Strategy ReviewPublished 1 June 2007
N. Craig Smith
Citations3
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
Major marketing failures grab a lot of attention. But why such failures occur is often over looked. N. Craig Smith tells how society often creates marketing nightmares.
Keywords
Decision SciencesBusiness, Management and Accounting