Are Automobile Purchasers Dissonant Consumers?
Journal of MarketingPublished 1 April 1963
James F. Engel
Citations52
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
Are there really “dissonant consumers”—that is, consumers beset with doubt after a purchase that they have made the correct choice? The author examines this question, using the findings of his study of new automobile owners; and he discusses the issue of the advertiser's responsibility to the recent purchaser.
Keywords
Business, Management and Accounting