JAPANESE CONSUMERS: WHAT FOREIGN MARKETERS SHOULD KNOW
International Marketing ReviewPublished 1 February 1986
Johny K. Johansson
Citations27
SJR quartileQ1
SJR score1.31
SNIP1.61
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Abstract
Through a synthesis of research results on Japanese consumer behaviour, this paper offers conclusions about the Japanese marketplace. Insights provided on Japanese consumers may prove useful to marketers contemplating entry into Japan.
Keywords
Social SciencesEconomics, Econometrics and FinanceBusiness, Management and Accounting
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