Practitioner Roles and Uses of New Technologies
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TL;DR
Public relations managers, according to this mail survey of public relations practitioners, use technologies in more “strategic” ways, such as in budgeting or market and demographic data research.
Abstract
New technologies are used by both public relations managers and technicians and seem to be related, for technicians, to production of more news releases, graphics and literature searches. As a group, eight of 10 used personal computers daily and one of five was involved daily with desktop publishing, but managers, according to this mail survey of public relations practitioners, use technologies in more “strategic” ways, such as in budgeting or market and demographic data research.