Investigating the Influence of the Functional Mechanisms of Online Product Presentations
ScopusPublished 7 May 2007Open access
Zhenhui Jiang, Izak Benbasat
Citations201
SJR quartileQ4
SJR score0.11
SNIP0.06
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TL;DR
A model is investigated showing how these functional mechanisms (namely, vividness and interactivity) influence consumers’ intentions to return to a website and their intentions to purchase products.
Abstract
10.1287/isre.1070.0124
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
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