Personalized Tourism Information System in Mobile Commerce

A RFID and personalized recommendation based tourism information system where RFID tags together with RFID readers provide user identification and implicit feedbacks improves information retrieval efficiency and user satisfaction greatly.

Abstract

With the development of wireless networks and mobile terminals, mobile commerce has become a research hotspot in recent years for its commercial value and has been considered to be significant supplement and potential substitute of traditional e-commerce. Tourism, which has the feature of mobility, is a typical mobile commerce application. In this paper, we propose a RFID and personalized recommendation based tourism information system. In this system, RFID tags together with RFID readers provide user identification. And implicit feedbacks (including operations on short messages and web pages, and user locations and purchase records) based recommendation improves information retrieval efficiency and user satisfaction greatly. System overview and issues on RFID, personalized recommendation and scalable multimedia coding in proposed tourism information system are discussed respectively. Furthermore, some possible future work is presented.