The<i>Journal of Advertising</i>: Historical, Structural, and Brand Equity Considerations
Journal of AdvertisingPublished 2 January 2015
Les Carlson
Citations23
SJR quartileQ1
SJR score4.46
SNIP2.89
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Abstract
AbstractIn this article, I provide thoughts pertinent to my time as editor of the Journal of Advertising (JA). In this context, I offer recollections on the practice of editing JA almost 20 years ago, perspectives on the efficacy of replication research and literature reviews as components of what appears in JA, ideas on possible additions to JA's structure, and concluding thoughts on the importance of maintaining JA's brand equity.
Keywords
Business, Management and Accounting
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