Agent based modelling and simulation: toward a new model of customer retention in the mobile market
Summer Computer Simulation ConferencePublished 27 June 2011
M. Sabry Hassouna, Mahir Arzoky
Citations7
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TL;DR
A conceptual design for an agent-based Customer Behaviour Simulation Model (CubSim) to model customer behaviour in the mobile market is presented.
Abstract
Customer retention is a critical issue in today's mobile market. The high rate of churn alongside the high cost of acquiring new customers prompts mobile operators to focus their strategic efforts on customer retention. Unfortunately, traditional ways of studying and analysing customer retention are either too complex or inadequate. In that light, this paper employs Agent Based Modelling and Simulation (ABMS) as a novel approach to analyse and investigate customer retention. This paper presents a conceptual design for an agent-based Customer Behaviour Simulation Model (CubSim) to model customer behaviour in the mobile market.
Keywords
Business, Management and Accounting
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