Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations
Journal of Consumer ResearchPublished 1 December 1983
Meryl P. Gardner
Citations125
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
Journal Article Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations Get access Meryl Paula Gardner Meryl Paula Gardner Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 3, December 1983, Pages 310–318, https://doi.org/10.1086/208970 Published: 01 December 1983 Article history Received: 01 May 1982 Revision received: 01 August 1983 Published: 01 December 1983
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
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