Consumer behaviour : a European perspective

Part A: Consumers in the marketplace Part B: How consumers see the world and themselves Part C: Consumers as decision-makers

Abstract

Part A: Consumers in the marketplace Chapter 1: An introduction to consumer behaviour Chapter 2: A consumer society Chapter 3: Shopping, buying and evaluating Cases 1-4 Part B: How consumers see the world and themselves Chapter 4: Perception Chapter 5: The self Chapter 6: Motivation, values and lifestyle Cases 5-8 Part C: Consumers as decision-makers Chapter 7: Learning and memory Chapter 8: Attitudes Chapter 9: Individual decision-making Cases 9-13 Part D: European consumers and their social groups Chapter 10: Group influence and opinion leadership Chapter 11: European family structures, household decision-making and age cohorts Chapter 12: Income and social class Cases 14-17 Part E Culture and European lifestyles Chapter 13: Culture and consumer bevious Chapter 14: Cultural change processes Chapter 15: New times, new consumers Cases 18-22 Glossary Indexes