Shopping trip behavior: An empirical investigation
Marketing LettersPublished 1 December 1989
Barbara E. Kahn, David C. Schmittlein
Citations241
SJR quartileQ1
SJR score2.04
SNIP1.23
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Abstract
The purpose of this article is to describe shopping trip behavior empirically using shopping trip data. A better understanding of this aspect of the purchase process can assist in generating testable hypotheses as to how the shopping trip decision may influence other choice decisions.
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Business, Management and AccountingEngineering
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