Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East
Published 14 January 2014
Eli Avraham, Eran Ketter
Citations23
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Abstract
Introduction: Tourism Marketing for Developing Countries 1 Perceptions, Stereotypes and Media Images of the Developing World 2 Factors Influencing the Media Image of Developing Countries 3 Marketing and Destination Branding 4 Tourism Marketing for Destinations with Negative Images 5 Marketing Middle East Destinations 6 Marketing African Destinations 7 Marketing Asian Destinations 8 Final Observations and Insights References Index
Keywords
Social Sciences