Keeping Customers for Life
Medical Entomology and ZoologyPublished 1 January 1991
Joan Koob Cannie, Donald Caplin
Citations34
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Abstract
This innovative book spells out the new technology of customer-driven management and points up the crucial competitive need to attract, satisfy, and keep customers. The authors present a 12-step strategy that shows companies how to do away with lip-service and give customers real service.
Keywords
Business, Management and Accounting