Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes
Journal of Consumer ResearchPublished 1 March 1982
Gabriel Biehal, Dipankar Chakravarti
Citations185
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
Subjects learned product Information presented in various formats, either expecting a subsequent recall task or incidental to making a choice. They then retrieved information from memory or made a choice based on it. Analysis of concurrent verbal protocols showed significantly different processing patterns in both memory-retrieval and choice stemming from the experimental manipulations.
Keywords
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