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Creating Intelligent Destinations for Wired Consumers

Published 1 January 1998
Anna Pollock
Citations9

TL;DR

An integrated, systems approach to the application of “Information Technologies” (IT) to support all the business functions undertaken by Destination Marketing Organisations (DMO) is described.

Abstract

This paper describes an integrated, systems approach to the application of "Information Technologies" (IT) to support all the business functions undertaken by Destination Marketing Organisations (DMO). It is based on planning work undertaken for a number of British destinations including Scotland, South Warwickshire, the Heart of England and Greater Manchester.

Keywords

Computer Science