Cohort Replacement and the Downward Trend in Newspaper Readership
Newspaper Research JournalPublished 1 March 2000
Wolfram Peiser
Citations57
SJR quartileQ2
SJR score0.50
SNIP0.81
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Abstract
The results of this study show that cohort replacement (increasing numbers of younger people who read less frequently versus decreasing numbers of older people who read more frequently) has contributed substantially to the decline in newspaper readership in both Germany and the United States. The implication is that this process will bring about further declines in the future.
Keywords
Social Sciences