The Responsiveness of Food Sales to Shelf Space Changes in Supermarkets
Journal of Marketing ResearchPublished 1 May 1964
Keith K. Cox
Citations120
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
This article tests the hypotheses that food product sales are responsive to changes in shelf space and that “impulse” items are relatively more responsive than staples.
Keywords
Business, Management and Accounting
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