Consumer Dynamics in Nonprofit Organizations
Journal of Consumer ResearchPublished 1 September 1978
Adrian B. Ryans, Charles B. Weinberg
Citations50
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
This study provides useful new insights on attendance behavior of theater subscribers over time. The results are described and their implications explored—both for attracting subscribers and obtaining contributors.
Keywords
Social SciencesBusiness, Management and Accounting
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