The Changing Language of a Consumer Society: Brand Name Usage in Popular American Novels in the Postwar Era
Journal of Consumer ResearchPublished 1 March 1985
Monroe Friedman
Citations100
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
Journal Article The Changing Language of a Consumer Society: Brand Name Usage in Popular American Novels in the Postwar Era Get access Monroe Friedman Monroe Friedman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 11, Issue 4, March 1985, Pages 927–938, https://doi.org/10.1086/209027 Published: 01 March 1985 Article history Received: 01 March 1984 Revision received: 01 August 1984 Published: 01 March 1985
Keywords
Social SciencesArts and HumanitiesBusiness, Management and Accounting
Journal of Consumer ResearchContent Analysis in Consumer Research
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