Tourism marketing: service and quality management perspectives.

Abstract

Part 1 Service management analysis: the analysis of tourism service systems the demand for tourism the supply and distribution of travel services understanding tourists' decisions influencing tourists decision making strategic tourism marketing managing tourism services the management of tourists' satisfaction transport operations destination management the consequences of tourism regulation and competition in tourism. Part 2 Service management case studies: marketing tourism to the state of Hawaii planning responses to tourism investment proposals for the Big Island of Hawaii marketing tourism to the Big Island issues in developing tourism to Tibet briefing tourists travelling to remote destinations coping with the slack season Capital - the London Tourist Board training initiative the Hilton International acquisition promoting England holidays public relations in Texas' marketing communications strategy the development of a modern management style at British Airways researching customer attitudes and experiences at British Airways.