Dispositional Factors in the Use of Social Networking Sites: Findings and Implications for Social Computing Research

It is argued that attempts to model the use of SNSs and thereby target particular information to particular users would benefit greatly from using modeling techniques that can parameterize such dispositional factors.

Abstract

The paper presents findings of a study that relates dispositional factors such as extroversion, stability, self-esteem and narcissism to the use of social networking sites (SNSs). Each of these dispositional factors is shown to be related to different types of usage of SNSs. It is argued that attempts to model the use of SNSs and thereby target particular information to particular users would benefit greatly from using modeling techniques that can parameterize such dispositional factors.