Norway Seen from Abroad: Perceptions of Norway and Norwegian Tourism
Journal of Hospitality & Leisure MarketingPublished 22 August 1997
Carl P. Borchgrevink, Bonnie J. Knutson
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Abstract
Abstract This study was designed to begin to understand how Norway is positioned as a tourism destination by college students. The article reports findings from three groups of students in Australia, Canada, and the United States. Results indicate that Norway is positioned as a mountainous, snowy country with great winter recreational opportunities and friendly people. Beyond that, Norway's image is blurry. Implications for marketing strategies are included.
Keywords
Social Sciences