Concept and Evolution of Business Models
Journal of General ManagementPublished 1 December 2005
Lars Schweizer
Citations174
SJR quartileQ3
SJR score0.39
SNIP0.50
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TL;DR
This paper develops a typology of different business models along three dimensions: value chain constellation, market power of innovators versus owners of complementary assets and total revenue potential, built on the resource based view as a conceptual foundation.
Abstract
Although the term ‘business model’ is widely used in the business world, the academic research on this issue is sparse. This paper tries to close that gap by developing a typology of different business models along three dimensions: value chain constellation, market power of innovators versus owners of complementary assets and total revenue potential. This typology consists of four different types of business model (Integrated, Layer Player, Market Maker and Orchestrator) and is built on the resource based view as a conceptual foundation. Moreover, this paper discusses how business models may change over time, due to a varying competitive landscape.
Keywords
Business, Management and Accounting
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