Improve Data Quality for Competitive Advantage
Sloan management reviewPublished 1 January 1995
Thomas C. Redman
Citations189
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TL;DR
A three-step method for identifying data-quality problems, treating data as an asset, and applying quality systems to the processes that create data is proposed.
Abstract
Errors in data can cost a company millions of dollars, alienate customers, and make implementing new strategies difficult or impossible. The author describes a process AT&T uses to recognize poor data and improve their quality. He proposes a three-step method for identifying data-quality problems, treating data as an asset, and applying quality systems to the processes that create data.
Keywords
Decision SciencesBusiness, Management and Accounting