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Determinants of response to customer e-mail enquiries to hotels: evidence from Austria

Tourism ManagementPublished 23 January 2004
Kurt Matzler, Harald Pechlaner, Dagmar Abfalter, Mirjam Wolf
Citations59
SJR quartileQ1
SJR score4.15
SNIP3.74

Abstract

The hotels' efficient use of the Internet becomes increasingly important. Proper reaction to online inquiries influences both booking behaviour and guest satisfaction. The objectives of the survey presented in this paper are to empirically test response behaviour to Internet enquiries and to analyse the role of size, classification (star rating) and location of the hotels. In particular, response rate, response time and information quality of answers (information depth) were studied. Significant differences were identified for all of the variables. It was also found that response behaviour is better off-season than during high season. (C) 2004 Elsevier Ltd. All rights reserved.

Keywords

Social SciencesDecision SciencesBusiness, Management and Accounting