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The Nonspread of Innovations: the Mediating Role of Professionals

Academy of Management JournalPublished 1 February 2005Open access
Ewan Ferlı́e, Louise Fitzgerald, Martin Wood, Chris Hawkins
Citations1,103
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TL;DR

It is theorized that multi-professionalization shapes "nonspread," which helps explain barriers to the spread of innovation in multiprofessional organizations in both health care and other settings.

Abstract

Two qualitative studies in the U.K. health care sector trace eight purposefully selected innovations. Complex, contested, and nonlinear innovation careers emerged. Developing the nonlinear perspective on innovation spread further, we theorize that multi-professionalization shapes “nonspread.” Social and cognitive boundaries between different professions retard spread, as individual professionals operate within unidisciplinary communities of practice. This new theory helps explain barriers to the spread of innovation in multiprofessional organizations in both health care and other settings.

Keywords

Health ProfessionsBusiness, Management and Accounting