Web 2.0: A Strategy Guide

This book explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do, and demonstrates the power of this new paradigm by examining how Flickr, a classic user-driven business, created value for itself by helping users create their own value.

Abstract

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve the bottom line. Whether you're an executive, a small business owner, or an entrepreneur, Web 2.0: A Strategy Guide illustrates through real life examples how various businesses are creating new opportunities on today's Web. This book is about strategy rather than the technology itself.