Measuring the Process of Communications Effect
Public Opinion QuarterlyPublished 1 January 1962
Harold Mendelsohn
Citations8
SJR quartileQ1
SJR score1.72
SNIP1.59
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Abstract
In the current discussion of the effects of advertising, television, and the whole spectrum of communications it is important not only to measure the effects but to discern how these effects occur and ultimately to measure the processes by which they are produced in individuals.
Keywords
Social Sciences