MEASURING BEHAVIOURAL RESPONSES TO ROAD TRANSPORT INFORMATICS
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TL;DR
The extent to which RTIrequires rethinking of conventional theories of travel behavior and transport modeling is discussed and detailed results of three investigations into driver's needs for, and reaction to, route guidance are presented.
Abstract
The first part of the paper discusses the extent to which RTIrequires rethinking of conventional theories of travel behavior and transport modeling. It reports onn the results of qualitative surveys conducted in Athens and Birmingham to assess user responses to RTI scenarios. The results stress that clear market niches and types of behavioral response can be identified for RTI adoption. Familiarity with the environment is a very important feature in adopting and adhering to RTI. However, respondents had very low tolerance of percieved poor information in trip decision making. This random element could hamper the progress to measure and model behavior in an RTI context. Part two of the paper presents detailed results of three investigations into driver's needs for, and reaction to, route guidance; firstly questionnaire surveys conducted in four European cities; secondly surveys amongst users of the LISB route guidance simulation program known as IGOR. It is shown that requirements vary markedly according to the driver's familiarity with the network.
