Recent contributions to optimal product positioning and buyer segmentation
European Journal of Operational ResearchPublished 1 July 1989Open access
Paul E. Green, Abba Μ. Krieger
Citations159
SJR quartileQ1
SJR score2.24
SNIP2.62
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TL;DR
The advances that have been made in optimal product design and market segmentation models are discussed, along with brief descriptions of related topics, such as product bundle design and pricing.
Abstract
This paper discusses the advances that have been made in optimal product design and market segmentation models. We emphasize developments since 1981. Measurement methodologies include multidimensional scaling and conjoint analysis approaches. Both the single product and product line problems are discussed, along with brief descriptions of related topics, such as product bundle design and pricing.
Keywords
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