The framing effect of relative and absolute risk
Journal of General Internal MedicinePublished 1 October 1993
David J. Malenka, John A. Baron, Sarah Johansen, Jon W. Wahrenberger, Jonathan M. Ross
Citations372
SJR quartileQ1
SJR score1.99
SNIP1.71
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TL;DR
The patients thought benefit was greater when expressed in relative terms because they ignored the underlying risk of disease and assumed it was one, and the “framing” of benefit in relative versus absolute terms may have a major influence on patient preference.
Abstract
The "framing" of benefit (or risk) in relative versus absolute terms may have a major influence on patient preference.
Keywords
Decision SciencesHealth ProfessionsEconomics, Econometrics and Finance
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