Preference for different amounts of visual complexity
Systems Research and Behavioral SciencePublished 1 March 1966
Paul C. Vitz
Citations147
SJR quartileQ2
SJR score0.47
SNIP1.02
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TL;DR
Two studies carried out to test the hypothesis that subjects prefer a specific degree of visual complexity showed that the average curve of preference increased up to a moderate degree of complexity and then decreased.
Abstract
In this article are reported two studies carried out to test the hypothesis that subjects prefer a specific degree of visual complexity. Angular patterns of increasing complexity were presented to subjects. Results of these tests showed that the average curve of preference increased up to a moderate degree of complexity and then decreased.
Keywords
PsychologyNeuroscience
Perceptual and Motor SkillsPattern Complexity and Affective Arousal
44 Citations1963Robert F. Terwilliger
An attempt was made to relate pattern complexity as so defined to judgments of the pleasantness of the patterns, and the obtained relationship required the assumption that pleasantness decreases as the absolute magnitude of stimulus complexity increases.