Evidence of the Dose Effects of an Antitobacco Counteradvertising Campaign

There is evidence of a dose effect; however, considering only ad confirmation underestimates this and the pattern to these relationships holds within cohorts of young and older youth and for a cohort that has aged into the early young adult years.

Abstract

There is evidence of a dose effect; however, considering only ad confirmation underestimates this. Antitobacco campaigns that target youth can have effects at least through the early young adult ages. The uniqueness of the Florida campaign may limit the generalization of reported results.