The Natural Step for Business: Wealth, Ecology and the Evolutionary Corporation
Medical Entomology and ZoologyPublished 1 January 1999
Brian F. Nattrass, Mary Altomare
Citations212
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Abstract
This book examines how four very successful 'evolutionary corporations in Sweden and the United States -- including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S. -- are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability.
Keywords
Business, Management and Accounting