Clarifying “Fuzzy” Hospitality-management Problems with Depth Interviews and Qualitative Analysis
Cornell Hotel and Restaurant Administration QuarterlyPublished 1 April 2003
Robert J. Kwortnik
Citations7
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
Properly conducted depth interviews can dig to the sometimes-confusing heart of consumers' motivation
Keywords
Social SciencesBusiness, Management and Accounting
Journal of Consumer ResearchRiver Magic: Extraordinary Experience and the Extended Service Encounter
2,499 Citations1993Eric J. Arnould, Linda L. Price
Journal of Consumer ResearchOlder Consumers' Disposition of Special Possessions
584 Citations2000Linda L. Price, Eric J. Arnould +1 more