The addictive trait in buying behaviour

Abstract

Subsequent to two reports in JCP on empirical studies of "compulsive consumption' (Faber & O'Guinn. 1988a; Valence, d'Astous. & Fortier, 1988) the author presents the conceptual foundations of an ongoing West German study of addictive buying. He argues that it is consistent with psychological knowledge, and will lead to additional insights, to speak of addictive instead of compulsive buying and consumption. Addictive buying, like other addictions, is viewed as an attempt to compensate for a distortion of autonomy incurred in childhood, and reinforced in adolescence and adulthood, as a reaction to key experiences which seem to occur increasingly in contemporary industrial societies.