Good Empirical Generalizations
Marketing SciencePublished 1 August 1995
Patrick Barwise
Citations108
SJR quartileQ1
SJR score7.54
SNIP2.65
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Abstract
As well as being generalizations based on repeated empirical evidence, good empirical generalizations have five other characteristics: scope, precision, parsimony, usefulness, and a link with theory.
Keywords
Decision SciencesEconomics, Econometrics and FinanceBusiness, Management and Accounting
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